In 2021, two very distinct crypto trends stood out which include non-fungible token (NFT) assets and decentralized finance (defi), as billions of dollars in crypto has flooded into these sectors. On September 7, Piplsay, a global consumer research platform, polled 30,870 Americans and 9,170 Britons to get some insight on what consumers think about NFTs today. According to the survey, 48% of American respondents think NFTs are a “good and safe investment.”

Not long ago, when you asked people about non-fungible token (NFT) assets, most were clueless. However, crypto trends like defi and NFTs have exploded this year and consumers are becoming more aware of the growing markets. In recent times, a few surveys with 1,000 or up to 10K participants have explained their thoughts about the growing NFT space and whether or not they think NFTs are a good investment.

In December 2020, Bitcoin.com News reported on a survey indicating the NFT market had a lot more room to grow, which came to fruition. Months later, as the NFT hype was in full swing, another survey published in July showed that 3 out of 4 sports fans are skeptical about the longevity of NFT investments. Piplsay’s survey is much larger than these previous surveys as the team’s research managed to poll over 40,000 people from America and Britain.

While the data shows that 48% of the surveyed Americans think NFTs are a “good and safe investment,” only 22% of residents from Britain feel the same way. 18% of Americans have invested in an NFT while only 5% of Britons have done the same. The survey was conducted just recently, from September 3-5, 2021, and all the individuals were aged 18 years and older.

The survey further states:

44% of Americans believe NFTs are here to stay as compared to just 27% of Britons.


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